The Great Change: Turning Cathy into a Lawyer

Why is there such a thing as Limited Edition Gatorade?" Are we supposed to collect them all (apparently there are 25 in the "series")? Will they be worth something in 10 or 20 years? Do people sell them on eBay? Are some more rare than others? Do the Gatorade people expect that shoppers will be more likely to buy Gatorade as opposed to an alternative sports drink because "Ooo! It's limited edition!" Or, do they think that people otherwise uninterested in purchasing sports drinks might somehow be swayed to add it to their list? "Let's see... Eggs... check. Milk... check. Bread... check. Guess I'm ready to go-- oh look! Gatorade! And it's Limited Edition! Can't pass that up!" Do the Gatorade people really think that's gonna happen?

And how is it that putting the same old sports drink into a bottle with a silver label and three little bits of sports trivia justifies calling it a "limited edition?" Wouldn't you expect there to be something different about the fluid?

Anyway, these are the questions that will keep me up at night, I can tell.